When handling your SEO campaign, you can never risk skimping on link building. This is because it provides the pathway across the rambling maze of the World Wide Web. Actually, it is what major search engines and users rely on to visit your website and get it on the search results map.

No wonder you should get a variety of high-quality backlinks if you are to increase the ranking of your website on search engines. The same is to be said when looking forward to driving immense organic traffic to your website. With that being said, today we will take you through some of the things you need to know about link building.

Why are Links Important?

If you’ve done your homework, you already know that no website is an island. If you check out most contents on the internet, you will notice that they contain link invitations to different pages and websites. Well, that’s what is needed to help drive traffic to the desired page or action without the hassle.

Considering search engines put user experience first, you should always steer clear from using a manipulative link. Such links don’t provide an accurate reflection of the page’s true quality or popularity. For this reason, they might end up affecting your search ranking.

Measuring How Much a Link is Worth

When looking forward to building brand awareness and backlinks, it is important that you factor in how much the link is worth. To pull this off successfully, ensure you consider the platform on which a link is published. In a nutshell, high authority and relevant sites are better. Things are not any different for new platforms as they are worth more.

To leverage the best backlinks, make it the norm to monitor your HARO pitches. Furthermore, you should help a reporter out or even respond to journalist’s requests and quotes. The simple things you decide to do will always work wonders for your link building strategy.

The Bottom Line

Link building is never an easy undertaking as it might sound in the first place. Without having a clear insight into what you should do, rest assured you will struggle to drive organic traffic to your website. This is only going to give your competitors an added advantage. You can continue reading about using HARO for link building here and figure out the right thing to do.