The buzz of promoting your day-to-day businesses activities using Instagram stories does not seem to be stopping soon. Actually, the numbers together with the insights gathered from inside company’s using Instagram stories speak for themselves. No wonder it should never miss out in your digital marketing campaign.

Despite this, some people do not see the essence of taking this approach. If you happen to be in this category, then you’ve definitely come to the right place. In this article, we will share some of the reasons why you should use Instagram stores when running your digital marketing campaign.

Perfect for Storytelling

If you want to drive massive sales, then you should consider taking advantage of Instagram stories. And this is easy to see why considering it serves as the perfect way for businesses to convey messages and have conversations in an even more casual manner. Remember, Instagram story content tends to be less curated and more ‘in the now’ when compared to content posted on the actual feed.

It is highly recommended that you make use of leveraging user-generated content. This type of content resonates perfectly with your target audience. Before you know it, your business will become a force to be reckoned with in the industry.

Boost Organic Reach on Instagram

While there is not any solid evidence linking regular Instagram story to an increase in organic search, you might notice that having active stories helps you show up higher in search results. Furthermore, you are free to add hashtags and location tags to each story post. This action goes a long way in helping your account show up in search results related to the location or that hashtag.

Winding Up

It is without a doubt that adding an Instagram story to your marketing strategy will help you attain a better ROI. You don’t have to go overboard to reap maximum benefits since you can start an Instagram contest. Always remember to track their engagement per post to know how things are faring on.

That way, you can easily make the necessarily changes based on how they respond to your post. If you are still having doubts, you should consider paying a visit to MediaOne Marketing website. You can then read more about Instagram stories here and find out what it takes to get the most from your campaigns.