If you’ve invested in digital marketing campaigns before, chances are you already know what you should carry out as much research as possible. For those who are yet to do that, this decision goes a long way in making sure your marketing decisions are well-informed. That’s what you need to get a better return on your investment.
To pull this off hassle-free, you should consider making do with qualitative or quantitative research. But before you get started, you need to understand what these two distinct types of research entail. Continue reading to learn more about qualitative and quantitative research.
Difference between Quantitative and Qualitative Research
Before you create an outline of the research process, it is essential that you understand the difference between these two. In a nutshell, qualitative research relies on the collection and observation of non-commercial consumer insights. This includes what motivates them and their opinions.
Things tend to be somehow different with quantitative research as it is meant to gather data in measurable and numerical forms. Some of the most notable sources of quantitative research data include Google Analytics as it gives you the data needed.
Why Are They Important?
Now that you understand the difference between qualitative and quantitative research, you should also know what they are important in the first place. One thing you ought to keep in mind is that research is the backbone of all the decisions you make when running marketing campaigns in Singapore. Provided you carry out successful qualitative surveys, you will be in a better position to achieve your business goals.
Well, these two are vital when it comes to conversion rate optimization. Even though optimizing your website for higher conversion rates may seem like an easy undertaking, there’s more to it than meets the eye. By undertaking a good research, you can determine what will make your website users happy.
No marketing campaign will ever be completing without setting aside some time conduct a detailed research. That’s where quantitative and qualitative research comes in handy as it helps you get the data required to run A/B tests and run successful marketing campaigns without the hassle. Hopefully, this post will serve as a good starting point before you get started with your research. It is then that you can get the most from your digital marketing campaign in Singapore.
Olivia Wilson has helped several global brands, which get heard across the digital space, through result driven content & social media marketing efforts. Studying blockchains and cryptocurrencies makes her hopeful of a free and decentralized future.