SEO is the set of actions that are carried out inside and outside a website to improve your visibility in search engines and, thereby, naturally attract as many users as possible. When we say natural we mean organically, that is, without paying the search engines for it (that’s PPC or SEM ). Precisely because of this, getting to be in the first search results through a series of effective SEO techniques is the goal of any web positioning strategy. In order to analyze in depth what SEO Los Angeles is, it is best to start by briefly explaining the operation of search engines or search engines, among which Google is the king of kings.

Google tracks the Internet from end to end in search of websites with relevant information. The bots go through all the pages through the links, hence the importance of a good link structure. Thus, when someone searches on Google, it offers what they consider, based on many parameters, the highest quality, most relevant and valuable information, in the form of a list of pages. The bots are the ones who decide which pages to visit, how often and for how long (tracking budget) so time is money to make a good impression. Therefore, the optimal loading time and updated content are of vital importance.

Once a bot has crawled a web page collecting all the necessary information, these pages are indexed or added to an index in which they are ordered according to the quality of the content, the authority and the relevance. In this way, when a query is made to the search engine, the search engine will find it much easier to show the results most related to it. Once the pages have been crawled and indexed, the algorithm acts. Algorithms are computer processes that act in thousandths of a second to prioritize search results . Taking into account hundreds of positioning factors, they decide which pages appear before or after a given search. And this is where SEO comes in to influence this classification process in the results, using a series of specialized tools and techniques.

SEO is really important because it makes your website more useful for users and search engines take it as a reference for their searches , getting more free visits that end up buying your products or services. It is essential to help search engines like Google to better understand what each page is about and whether or not it adds value to users. If at this point and after explaining what SEO is, you still don’t see the utility for your business, think about it like this: SEO is the best way for users, among whom are possible customers, to find you through searches in which your page is relevant. That is, these users look for what you offer. Internet is your meeting place and SEO is the celestial. In short, if you have the web based business or services, you are really in need of the professional and reliable SEO company Los Angeles.