Twitter is an amazing platform for building personal brands and helping small businesses grow. When done right, you can use Twitter to build a brand rooted in authenticity and your personal story. This is what you need to triple your mailing list, get new partnerships, and generate organic leads.

But for you to be in the best of positions to use Twitter to reach more people and improve your brand’s profile, it is highly recommended that you leverage data to guide your Twitter strategy. And for this to work in your favor when measuring your progress, you need to get comfortable with Twitter Analytics.

To give you the tip of the iceberg, Twitter Analytics is a data dashboard that tracks the performance of your account. It plays a vital role in revealing insights that can help increase brand’s visibility. This is made possible through identifying your most loyal followers and establishing your brand as a thought leader.

Among the most useful Twitter Analytics stats that you need to keep a close eye on is monthly performance overview. With this stat, you will find your monthly overview of your Twitter account together with the monthly summary below that. This will help you gauge your performance and determine month-on-month growth. It can even go a long way in making sure you develop an ideal Twitter posting calendar.

Another analytics worth looking into is the average tweet performance for benchmarking. Remember, you need to have your goals on social media clearly defined so that you know if you are getting the desired results. Not merely publishing tweets and Twitter retweets for the sake of publishing them.  Benchmarking your performance against those goals is a surefire way to ensure you post more user-generated content that resonates with your target audience.

The Bottom Line

As you can see, it is possible to use Twitter Analytics to tweet better and reap maximum benefits from your campaigns. Either way, it pays off to do your homework and get more insights on Twitter retweets to avoid going through a lot. The good news is you can always access this information without the hassle.

If in doubt, there is nothing wrong with enlisting the help of a reputable social media marketing agency in Singapore to help you out. One such agency worth counting on today is the renowned MediaOne Marketing.