For years now, images and photos have been a vital part of visual communication. And as the world goes digital, you should never skimp on using them on your website. When you add images to your website, they give visitors a reason to keep browsing. Things are not any different if you decide to use infographics on your site.

But to get the most out of these images and photos, you must be more than ready to choose the best. Keep in mind your audience is smarter than you think and can tell when you’re using a common stock image. To avoid conveying the wrong message, here are two tips to help you choose the best images for websites.

Quality over Quantity

As cliché as it seems, we can never emphasize this point enough if you’re to boost conversion rates in Singapore. Make it the norm to use high-quality images on your website as they give visitors a good impression. The best way to go about this is by leveraging images with large pixels and a high-resolution. When it comes to the perfect image size, think about how your website will look on both desktop and mobile devices.

Use Relevant Images to Your Brand

Although there is a comprehensive database for stock images, you shouldn’t go about choosing one for the sheer sake of it. Regardless of what you’re selling, the images you choose must be relevant to your brand and its goal. Skimp on this and it might prove difficult for you to connect with the target audience.

Rather than rushing over your choice of images, consider what your company is selling, or the purpose of your website. Once you know this, it will prove quite easy to find the best images. Making images relevant to your brand is a clear indication you know what you’re doing.

The Bottom Line

The images and photos you decide to post on your website speak volumes of what your brand stands for. That’s why you should never make the mistake of adding an image on your website for the sheer sake of it. Actually, most website owners in Singapore who do that end up regretting their decision in the long run. To avoid suffering the same fate, you can get more ideas when choosing images for websites here at any time of the day.